THE FASHION SANTA

 

 THE FASHION SANTA 5

The revolution of santa clause … Model Paul Mason  recently appeared in a charity campaign shoot for Toronto’s Yorkdale Shopping Centre themed ‘FASHION SANTA’ for  the 2015 holiday season

FASHION SANTA 2

 

The campaign shoot FASHION SANTA  portrayed by model PAUL MASON, intrigued audience as the Traditional Santa with a big belly , large pants ,red hat big shoes etc wasn’t depicted in the campaign shoot but rather  with  significant  slimmer waistline and tidier beard than his traditional counterparts. 

FASHION SANTA 1

He favors burberry topcoats, givenchy sneakers and cashmere salvatore ferragamo scarves—no polyester santa hats in sight.

FASHION SANTA $

THE CAMPAIGN In an effort to make donations easier this year, yorkdale will donate $1 for every selfie with fashion santa using the hashtag #yorkdalefashionsanta ($10,000 max)

Fashion Santa will be at Yorkdale on the following dates in front of Harry Rosen & Hudson’s Bay:

  • November 21 – Avion Holiday Boutique
  • November 27: 12pm- 8pm
  • December 5: 12pm – 8pm
  • December 6: 11am – 7pm
  • December 11 – BT Christmas Tree Sale
  • December 12: 12pm -8pm
  • December 13: 11am – 7pm
  • December 18: 12pm – 8pm
  • December 19: 12pm – 8pm
  • December 20: 11am – 7pm
  • December 23: 12pm – 8pm
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