The revolution of santa clause … Model Paul Mason recently appeared in a charity campaign shoot for Toronto’s Yorkdale Shopping Centre themed ‘FASHION SANTA’ for the 2015 holiday season
The campaign shoot FASHION SANTA portrayed by model PAUL MASON, intrigued audience as the Traditional Santa with a big belly , large pants ,red hat big shoes etc wasn’t depicted in the campaign shoot but rather with significant slimmer waistline and tidier beard than his traditional counterparts.
He favors burberry topcoats, givenchy sneakers and cashmere salvatore ferragamo scarves—no polyester santa hats in sight.
THE CAMPAIGN In an effort to make donations easier this year, yorkdale will donate $1 for every selfie with fashion santa using the hashtag #yorkdalefashionsanta ($10,000 max)
Fashion Santa will be at Yorkdale on the following dates in front of Harry Rosen & Hudson’s Bay:
- November 21 – Avion Holiday Boutique
- November 27: 12pm- 8pm
- December 5: 12pm – 8pm
- December 6: 11am – 7pm
- December 11 – BT Christmas Tree Sale
- December 12: 12pm -8pm
- December 13: 11am – 7pm
- December 18: 12pm – 8pm
- December 19: 12pm – 8pm
- December 20: 11am – 7pm
- December 23: 12pm – 8pm