
A New Cultural Retail Space in Paris Bringing Together Objects, Stories, and Ideas on African and West Asian Design.
Paris, May 2026 — Jihan is a conversational shop exploring new relationships between commerce and culture through the everyday language of African and West Asian design.
Opening June 4th at 6 Rue Charles-François Dupuis in Le Marais, Chapter I marks the first installment of an ongoing city-to-city narrative. Presenting a curated selection of emerging and established brands, including Super Yaya, Renaissance Renaissance, Kaia Olive Oil, Paria Farzaneh, and Rescha (see Appendix for full brand list), Chapter I will run through July 2nd, followed by an international e-commerce rollout in July. The visual identity of Chapter I is introduced through a campaign shot by Dexter Navy, whose distinct image-making language captures the energy and future-facing spirit of the project.
Worldly Matters by Jihan – Beyond retail, the space hosts Worldly Matters by Jihan, a sub-brand exploring the relationship between commerce and culture with some of the brand’s favorite writers, thinkers, and musicians. Aligned with the Paris cultural calendar, the program transforms the shop into a space of active conversation, featuring a film screening by SHASHA Movies, an interactive reading room with HIKMA, and a residency with STORM Books. (For the full program of events, see the Appendix below).
Our model – Jihan is built on a model of shared prosperity. From the outset, five percent of profits support organisations advancing women’s economic independence. For Chapter I, Jihan partners with the Misr El Kheir Foundation in Egypt, providing the tools and training needed to transform traditional craft into sustainable livelihoods for women artisans.
Jihan is a space that gathers objects, stories, and ideas from the people and places that inspire us most. We’d love to see you there <3.
APPENDIX:
PARTICIPATING BRANDS
FASHION
SUPER YAYA
RENAISSANCE RENAISSANCE
RESCHA
KOTN
BEAUTY
NAMISANATI
MISAJ
BEDOUIN’S DAUGHTER
ACCESSORIES
DIANE V
A BETTER FEELING
ASHTA
JEWELLERY
LAILA MEHELMY
DIMA JEWELLERY
SUBTLE BANGS
ELISSARRR
NAD JEWELLERY
HOME & PANTRY
TOUTIA
BASHAYER
KANGAROO
ADAM GOBRAN
WORLDLY MATTERS PROGRAM
04 June – Opening Night: A community gathering to mark the launch of Jihan Chapter One.
09 June – Film Screening by Shasha Movies, curated by Sara El Adl: An exploration of political disorientation and capitalist rupture in Egypt. Anchored by the works of Dawood Abdel Sayed and Youssef Chahine, the screening traces the aftermath of the ‘open-door’ policy into contemporary reflections by Marianne Fahmy, Assem Hendawi, and Bahar Noorizadeh.
11 June – Tea Ceremony with Toutia: A neighbourhood welcoming to engage with Jihan’s founders and mission over a bespoke collaborative tea blend.
15 June – Interactive Reading Room with HIKMA: A workshop led by Dalia Aldujaili focused on the preservation of Mesopotamian histories. Featuring a physical collection of rare texts, the session facilitates dialogue on collective memory and the protection of minoritized regional histories.
20 June – Listening Session and DJ Set with Cheb Mimo: Marking the release of TUNIS HOTEL STEREO COMPILATION, Jihan hosts a listening session and live set with London-based DJ and NTS resident Cheb Mimo. The compilation is the culmination of years spent archiving and reconstructing the stories of Tunisian musicians who navigated the intersection of heritage and global sounds, from reggae and rock to disco, demonstrating that modernity and tradition are not opposing forces.
30 June – Talk with Storm Books & Candy: A reflective evening to conclude the residency, discussing the importance of archiving and documenting the “matters of our worlds” to understand the path forward.
The Team
An Egyptian duo based between London and Paris, Mariam and Sayed work with a global network of artists, designers, and thinkers to facilitate dialogues and amplify the creative practices surrounding them.
Founder & Creative Director
Mariam El Gendy is a photographer working between documentary and editorial image-making. As the founder and creative director of Jihan, she translates a personal archive of regional creatives into the project’s structural foundation.
Director of Business Development
Youssef El Sayed is a brand and communications consultant exploring the intersection of commerce and culture. As the business director at Jihan, he builds partnerships that prioritise community growth as a tool for commercial longevity.







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