Chloé’s Winter 2024 collection marks a significant revitalization of the brand’s iconic boho-chic aesthetic under the new creative director, Chemena Kamali.
Chloé’s Winter 2024 collection marks a significant revitalization of the brand’s iconic boho-chic aesthetic under the new creative director, Chemena Kamali. Debuting at Paris Fashion Week, Kamali’s first collection captures a blend of romance and practicality, reinterpreting the essence of the Chloé woman for a contemporary audience.
Kamali, who has a rich history with Chloé, having previously worked under notable designers like Phoebe Philo and Clare Waight Keller, aims to infuse the collection with a sense of personal style and authenticity. The pieces presented reflect a deep understanding of women’s fashion, focusing on comfort and individuality. The collection features flowing silhouettes, intricate lace details, and versatile layering options that allow for personal expression.
The runway showcased an array of garments that juxtaposed soft fabrics with structured elements. For instance, leather trousers were paired with sheer chiffon layers, while oversized shoulder bags complemented the relaxed yet sophisticated outfits. This approach to design emphasizes a free-spirited aesthetic that resonates with modern femininity, inviting wearers to mix and match pieces in unexpected ways.
Kamali’s vision draws inspiration from various eras, notably the early 2000s and the 1970s, creating a nostalgic yet fresh vibe. This is evident in the use of low-slung belts reminiscent of past styles and the incorporation of classic Chloé staples like capes and floaty dresses. The collection is described as an elevated version of street style, merging high fashion with everyday wearability.
In her show notes, Kamali expressed her desire to reconnect with the spirit of Chloé’s founder, Gaby Aghion, emphasizing empowerment and authenticity in women’s fashion. She aims to celebrate the contradictions inherent in modern femininity—strength paired with softness, and tradition blended with innovation.
The Winter 2024 campaign further encapsulates this vision through cinematic portraits that highlight the essence of the Chloé woman—self-assured, authentic, and effortlessly chic. Models such as Kaia Gerber and Rianne Van Rompaey embody this ideal in striking imagery that captures both intimacy and confidence.
