Pandora is doubling down on London, opening its fourth store in the city—this time on Oxford Street West.

The Danish jewellery brand is pushing its UK expansion with this new spot, strategically placed right across from Bond Street tube station.

What makes this one stand out? It’s the first in London to feature Pandora’s bold, custom store design, complete with a fully tiled façade. The entrance and window displays are designed to boost transparency, showcase products, and maximize marketing impact—ideal for grabbing attention on one of the world’s busiest shopping streets.

Step inside, and the store is set up to highlight Pandora’s full jewellery collections, including its elevated lines like Lab-Grown Diamonds. The layout is all about creating a seamless and immersive experience, making it easy for customers to browse and explore. Plus, there’s an engraving service for that extra personal touch.

“With Pandora Oxford Street West, we wanted more than just another store—we wanted a statement. The façade is designed to turn heads and draw people in, while every detail inside is crafted to create a memorable connection with our clients. It’s all about blending architectural design, brand storytelling, and product visibility into a standout experience.”

Sarah Chenery, marketing director at Pandora UK, explains

Pandora, based in Copenhagen, sells its jewellery in over 100 countries, with 6,800 points of sale, including more than 2,700 concept stores worldwide.