Reformation has partnered with the British knitwear brand Shrimps to launch a delightful capsule collection of novelty knitwear, just in time for the festive season.
This collaboration features an array of charming sweaters designed for both humans and their pets, crafted from sustainable materials such as regenerative wool and 95% recycled cashmere.
The collection was officially launched on November 12, 2024, and promises to bring a playful twist to holiday fashion.
The inspiration behind this whimsical collection stems from the joy of playing games, as expressed by Shrimps’ founder, Hannah Weiland. The moodboard for the collection included imagery of adorable puppies performing tricks, vintage playing cards, and intricate embroidery motifs. This creative vision has resulted in a range of knits that are not only stylish but also imbued with a sense of fun and festivity.
The capsule includes a variety of pieces characterized by vibrant colors and unique details. Expect to see sweaters adorned with playful collars, beautiful bows, and rich hues that capture the essence of the holiday spirit. Notable items include the “Diamond Cashmere Turtleneck,” the “Clover Cashmere Sweater Vest,” and the “Chip Regenerative Wool Dog Sweater,” each designed to be both cozy and eye-catching. The dog sweater, in particular, features a ruffled neck and cable knit design, making it an adorable gift for pet owners looking to match with their furry friends.
In addition to sweaters, the collection also offers giftable options such as crocheted coasters and a wool head scarf. These items reflect the collaboration’s commitment to sustainability while maintaining a chic aesthetic. The use of regenerative wool not only enhances comfort but also aligns with Reformation’s ethos of responsible fashion.
The pricing for this limited-edition collection starts at £98, making it accessible for those looking to invest in high-quality knitwear this winter. Each piece is designed to be versatile enough for various occasions, from cozy family gatherings to festive outings.
This collaboration between Reformation and Shrimps highlights the growing trend in fashion towards sustainability without sacrificing style. By blending Reformation’s sophisticated approach with Shrimps’ playful designs, they have created a collection that resonates well with consumers who prioritize both aesthetics and ethical considerations in their purchasing decisions.
As the holiday season approaches, this capsule collection not only offers stylish options for individuals but also ensures that pets can join in on the festive fun. Whether you’re looking to treat yourself or find the perfect gift for a loved one (or their pet), this collaboration is sure to delight fashion enthusiasts everywhere.
