Creative work is not just a product of the mind but is a result of the heart. Before it is ever seen, creative work undergoes a lot of thought processes, and that is why artists can be frustrated when the audiences they intended to reach do not respond. Self-promotion is one of the most effective ways to make sure your creative work reaches the right audience, whether the message is intentional or unintentional. The act of self-promotion is far from being salesy. In other words, it is communicating your values as a creative to an audience you intend to receive them as you intend. These days, it is the act of silently proclaiming your relevance to an audience. Here’s how to accomplish this without feeling queasy about it.
BUILD A PERSONAL BRAND
As the first step, it would require a lot of patience to get together. In essence, a personal brand is how you want people to see you and what you stand for. Despite the fact that it may come at a later stage of putting together your personal brand, it is far from being an introduction to a video. You utilize your uniqueness, your skills, and your experiences in order to differentiate yourself from others in the market.
DIGITIZE YOUR PRESENCE
In these current times, digitization cannot be overemphasized and a highly effective and cost-effective means of marketing yourself, it yields excellent results. Creating a corner where you share on the web will enable you to communicate with people around the world and vice versa without having to spend endless hours at receptions. Take the time to find the web channels you can use best and to learn how to make the most of them for your benefit.
BE RELEVANT
The best channels to be on may be found, but for you to see results, you will have to be relevant on those channels. Ensure that your niche and your customers’ needs are met by creating content that is relevant to their problems or impacts them in some way. By failing to do this, you may easily accept the assertion that creatives are only good at creating and not at marketing, however, making it easy to be found by prospective clients, customers, etc. begins with you positioning yourself on your channels as an expert.
PRACTICE SOCIAL LISTENING
When promoting yourself, you get feedback from your social network engagements. This is called social listening. Measuring metrics around your output entails analyzing it analytically. In order to simplify this process, several applications, websites, and software have been developed. With the help of social media platforms, creatives can now find out what’s happening through insights.
OUTGROW YOUR OLD SELF
If you follow all these steps and get the results you want, the next step is to see how you can grow and improve. The more influence you gain, the more knowledge you need to balance and maintain it. We are wired to strive for growth through learning these steps and how to improve our craft generally. Growth will plateau if you do not expand your systems to accommodate it.
