African Creative Director, Tobi Matthews releases Ìràwọ́– The SS25 Collection by Tobi.RTW
Ìràwọ́ (pronounced ee-rah-woh) is a Yoruba word meaning “star” a celestial body that radiates brilliance, guides travelers,and illuminates the night.
In Yoruba culture, stars are more than celestial bodies; they symbolize purpose, brilliance, and individuality. Just as no two stars are the same, fashion is a reflection of identity, bold, expressive, and deeply personal.
This collection embodies the quiet intensity of celestial brilliance, an exploration of light, culture, and artistic storytelling. These garments draw inspiration from the elegance and intention of the kimono style silhouettes, reimagined through the lens of African craftsmanship and spirit.
This collection is a dialogue between structure and fluidity, tradition and rebellion. Rich textiles like batik, raffia, tie-dye, and denim form the foundation, while intricate hand painted details, embroidery, and bold embellishments add layers of storytelling. From upcycled denim constructions to carefully placed artwork, every piece in Ìràwọ́ carries a narrative of transformation, resilience, and cultural convergence.
With this debut, Tobi.RTW illuminates a path where fashion is more than adornment, it is identity, heritage, and innovation woven into fabric. Ìràwọ́ is not just a collection; it is a constellation of ideas, stitched together in tribute to those who dare to shine.
Ìràwọ́SS25 Collection – Credits
Creative Director (Overall Concept ): Tobi Matthews – @tobimatthews22
Creative Director (Collection Design): Tobi Matthews – @tobimatthews22
Visual Director: Junie Annan – @iamjunie07
Creative Producers:
Junie Annan – @iamjunie07
Meshach Annan – @m.raxxe
Tobi Matthews – @tobimatthews22
Styling: Tobi Matthews – @tobimatthews22
Jewelry & Accessories: Ellie Godsey – @el_godsey / @ellie.godsey
Makeup Artist & Hairstylist: @thhglamstudio / @blackdufa
Production Assistant: Ellie Godsey – @ellie.godsey
Models:
@darkuaaaaa @vondee__ @ahrlexis @zenpeprah @abbla_unique @peniellieee @dede.__ @_princesss_aj @theanabelrose @theerainbowaura @saintzorro_ @svmora_music @big_ozed @kojoboakye__ @amishikah @grace.wedig @bombamann_ @dedeayeh @legasiegirl @makila_rochelle @j4mie_a
