You certainly may have noticed, and have asked yourself why many ultra-wealthy people wear clothes that do not bear any branding – Bill Gates with his signature sweater over a buttoned shirt, the plain gray crewneck t-shirt over jeans by Mark Zuckerberg.
Make no mistake. The brands they are wearing are not the flashiest in comparison to the high fashion or luxury fashion brands we well know, they are “quiet luxury”.
Quiet luxury is all about understated elegance and quality, appreciation of craftsmanship with great attention to detail, and the use of the most quality materials. So why do some of the world’s wealthiest people opt for this subtlety? Here are a few reasons why.
Exclusivity
Most quiet luxury brands are limited in terms of design production and distribution and cater to a niche market. This makes them more desirable as they are less available and sets the wearer apart and shows them off as having a more discerning and sophisticated taste.
Quality
An important factor many wealthy consumers look out for is quality. Quiet luxury brands focus primarily on craftsmanship, using the finest of materials, and attention to detail. These brands sell themselves on the basis of quality, rather than branding.
Timelessness
Another reason many wealthy people prefer quiet luxury is the timelessness they offer. Quiet luxury brands offer quality stylish and sophisticated pieces that stand the fleeting nature of trends in the fashion industry.
Wealthy consumers invest in these quiet luxury products knowing that they will always look stylish and sophisticated regardless of fashion trends.
In summary, quiet luxury is all about quality craftsmanship, and its reputation of being known to only a select group of elites. Quiet luxury appeals to the classic sentiment of “if you know you know”
