MERCEDES-BENZ AFRICAN FASHION FESTIVAL: REGAL EDITION
The love for fashion is so complete in its purity that it eliminates negative dichotomies and replaces them with an overwhelming desire to create and inspire. It is with these concepts in mind that we welcome you to the 2016 edition of the Mercedes-Benz African Fashion Festival produced by Global Ovations LTD.
Global Ovations Ltd is a production house that is dedicated to leadership and brand empowerment through event coordination, event consultancy marketing and more. With this being the third year, the Mercedes-Benz African Fashion has cemented its position as a leading international fashion event. We are still dedicated to propagating the African aesthetic in its various manifestations. Our objective is to create industry professionals by encouraging the pursuit of knowledge in the fashion industry that goes beyond silhouettes and patterns. We encourage professional to become knowledgeable in the legalities of the fashion industry. Above all we endeavor to support sustainable community projects to promote and demonstrate exemplary global citizenship.
The Second edition of the Mercedes-Benz African Fashion Festival was held at the World Trade Center in Accra from May 29th to May 31st 2015. The event included 30 designers and 60 models from African, Europe and the Americas. Sponsors included Blacksecret Make-Up, Erata Hotel, Silverstar Auto Ltd, Rwandaair ,Amarula, Cheers Cocktail, Zinos Boutique, IBS Network, Viasat 1 and DSTV.
The 2016 edition of MBAFF will be taking place from May 27th 28th and 29th. This year, we want to emphasize the regality in the African aesthetic with a reminder that Africa was built on a foundation of royalty. We will be hosting designers and models all over Africa, America and Europe . The focal point of the 3 day event will be the art with fashion shows exhibiting the raw talent of our designers through their collections. However there will be supplementary events such as pop-up shops, workshops, fashion seminars, sports show, auto shows and networking cocktail hours.
As our brand continues to grow we remain honored to provide a platform for designers and fashion-enthusiast to grow their brands as well. With that being said, we invite you to our community of fashion elitists.
This year’s regal edition would have a showcase of avante garde collections with a touch of royalty. The royal brand ambassador spearheading the MBAFF 2016 is an Africa fast rising star who posses true beauty and intelligence which defines originality and confidence. Gideon Raji, the MBAFF executive producer commented, ‘our brand ambassador for MBAFF 2016 is not just any ordinary brand but a brand which defines the goals and objectives set forth the African Fashion Festival brand’ the entire Global Ovations team is very excited to introduce to you about Mercedes Benz African Fashion Festival 2brand ambassador to the General public to be no other person but Victoria Micheals . The marketing manager of Global Ovations Mr. Joshua Obeng added that an official unveil of the brand ambassador and event sponsors , partners involved would be done in our press briefings in February 2016.
The long wait is over . The royal edition for MBAFF is here, fashion enthusiast such as models , designers, photographers and all who wish to know more about the event should send an email to globalovations@gmail.com for more information.
