Jolie Mbëdeu is a project that seamlessly blends African elegance with the raw energy of Senegal’s streets.
This project showcases how the essence of African identity can transcend both high fashion and everyday life.
It highlights the powerful aura of African culture, illustrating how beauty and sophistication enhance the decor of the Mbëdeu, a place that can also feel intimidating with its unknown elements. This duality creates a captivating fusion of tradition and modernity, where the streets’ rawness and the elegance of African heritage coexist.
Credits:
Ceative/art director : @adjadiagnee/ @piiiirre
On set asst: @moudrikat @smallboy_01
Photographer: @davisheuss / @culturepolaroid
mua: @itsbeautybyrafi
Designer: @romzystudio
Model: @juste_martha