Adja Diagne ‘Jolie Mbëdeu’ shows African identity beyond high fashion and everyday life.

Jolie Mbëdeu is a project that seamlessly blends African elegance with the raw energy of Senegal’s streets.

This project showcases how the essence of African identity can transcend both high fashion and everyday life.

It highlights the powerful aura of African culture, illustrating how beauty and sophistication enhance the decor of the Mbëdeu, a place that can also feel intimidating with its unknown elements. This duality creates a captivating fusion of tradition and modernity, where the streets’ rawness and the elegance of African heritage coexist.

Credits: 

Ceative/art director : @adjadiagnee/ @piiiirre

On set asst: @moudrikat @smallboy_01

Photographer: @davisheuss / @culturepolaroid

mua: @itsbeautybyrafi

Designer: @romzystudio

Model: @juste_martha

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