Anima Iris: Redefining Luxury Through African Craftsmanship

Founded in February 2020 by Cameroonian entrepreneur Wilglory Tanjong, Anima Iris is a luxury handbag brand that blends contemporary design with African heritage. Known for its bold geometric shapes and vibrant colour palette, the label has quickly gained international recognition, attracting celebrity supporters including Beyoncé while appearing in leading fashion publications and popular television productions.

Anima Iris: Redefining Luxury Through African Craftsmanship

Anima Iris: Redefining Luxury Through African Craftsmanship

The brand takes its name from Tanjong’s mother, Iris Tsamoh, and her childhood friend, Sarah Yaa Anima Amoyaw, reflecting the personal stories that inspire its identity. Drawing from Ghanaian kente geometry and Cameroonian Bamileke textile patterns, each handbag celebrates African artistry through thoughtful design and cultural storytelling. Every piece is handcrafted by skilled artisans in Dakar, Senegal, using premium materials and traditional craftsmanship.

Anima Iris: Redefining Luxury Through African Craftsmanship

Anima Iris: Redefining Luxury Through African Craftsmanship

Today, Anima Iris has established itself as a leading name in contemporary luxury, with retail partnerships including Saks Fifth Avenue, Bloomingdale’s, and Nordstrom. By combining African heritage, Senegalese craftsmanship, and modern design, the brand continues to redefine what luxury can look like while bringing African creativity to the global fashion stage.

Anima Iris: Redefining Luxury Through African Craftsmanship

Anima Iris: Redefining Luxury Through African Craftsmanship

Join Africa’s style insiders

Get Debonair Afrik’s latest stories, industry insights, and Africa fashion reports delivered straight to your inbox. Subscribe to our free newsletter today.

Join our newsletter and get the latest news and articles sent straight to your inbox weekly.