Danish fashion brand Ganni will debut its collection in Paris Fashion Week, their first international showcase.
After nearly a decade of leading the charge at Copenhagen Fashion Week (CPHFW), this move marks a significant milestone in Ganni’s growth journey as it aims to elevate its vision of more responsible, inclusive, and joyful fashion.
Laura du Rusquec, CEO of Ganni, commented on the announcement:
“Ganni has established itself globally, and as we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale. Paris offers an unparalleled global platform, and we are excited to present our spring/summer 2025 collection, along with our ongoing vision and commitment to responsibility in the fashion industry.”
This news follows Ganni’s recent decision to close its UK headquarters to focus more on Paris as its base, aiming to make the city a “global platform for the brand.” Du Rusquec, who was appointed CEO in May, will oversee the brand’s management from Paris, alongside regional offices in New York and Shanghai.
In celebration of its 10th anniversary this year, Ganni forgoed a traditional fashion show at CPHFW, opting instead for a dedicated exhibition that highlighted forward-looking materials. This event opened its network to emerging creatives and introduced its in-house innovation platform, Fabrics of The Future.
Ganni last presented a runway show for its SS24 collection, making its participation in Paris Fashion Week a significant return to the runway format. The debut show, under the creative direction of Ditte Reffstrup, is scheduled for September 24.
