Gucci Appoints BTS Jin as Global Brand Ambassador

Jin from BTS is now the global brand ambassador for Gucci, announced by the luxury brand on Wednesday, pleasing BTS fans worldwide.

At 31 years old, Jin joins a prestigious lineup of other prominent Korean celebrities representing the brand. According to Gucci’s creative director, Sabato De Sarno, Jin’s unique style and magnetic personality make him an ideal fit for the brand.

Jin, who recently served as an Olympic torchbearer for South Korea at the 2024 Paris Olympics, is the oldest member of the popular K-pop group and was the first to complete his mandatory military service in June.

“His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who can move people with his music, which makes us even more honored to share this journey with him,”

De Sarno stated.

With this new role, Jin joins other notable Korean figures who are global ambassadors for Gucci, including Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park. Gucci aims to expand its presence in the South Korean market, with plans to launch its latest initiative, ‘Gucci Cultural Month,’ in Seoul on October 15, celebrating the country’s rich culture.

Having completed his military enlistment in June 2024, Jin took on the prestigious role of Olympic torchbearer for South Korea during the 2024 Paris Olympics. The Olympic Torch Relay concluded on July 26, and Jin was honored with the title of ‘Best Olympic Torch’ moment following a two-week voting period, surpassing global celebrities like Charles Leclerc, Halle Berry, Rafael Nadal, and Abhinav Bindra.

The commentary team for the 2024 Paris Olympics highlighted the significance of Jin’s recognition through a special poll conducted via X.

In terms of his music career, Jin made his solo debut with the single “The Astronaut” in October 2022. Reports indicate that his long-awaited solo album is expected to be released between October and December 2024, generating considerable excitement among fans.

BTS fans, known as ARMY, are not only celebrating Jin’s achievements in entertainment and fashion but are also eagerly anticipating the completion of BTS member Suga’s military service. The excitement surrounding BTS is building, with a projected reunion of all seven members anticipated in less than a year.

In terms of his music career, Jin made his solo debut with the single “The Astronaut” in October 2022. Reports suggest that his long-anticipated solo album is expected to be released between October and December 2024, generating significant excitement among fans.

BTS fans, known as ARMY, are not only celebrating Jin’s achievements in entertainment and fashion but also anticipating the completion of BTS member Suga’s military service. The excitement around BTS is building up with a projected reunion of all seven members anticipated in less than a year.