Saint Laurent’s Spring 2025 campaign features Paltrow’s return.
The Academy Award-winning actress and founder of Goop was photographed by David Sims, showcasing a series of chic, monochromatic designs that embody both sophistication and an edgy flair.
In the campaign images, Paltrow is styled by Anthony Vaccarello, the creative director of Saint Laurent. She dons an array of all-black outfits, including a tailored tuxedo jacket and the brand’s iconic Saharienne Jacket made from shiny lambskin. Her look is completed with angular cat-eye sunglasses, which add a modern touch to her classic elegance. The minimalist silhouettes and modern tailoring featured in the collection highlight Paltrow’s signature understated style, making her a fitting choice for the luxury brand.
Paltrow’s involvement with Saint Laurent is particularly noteworthy given her recent re-emergence in the fashion scene. Earlier this year, she attended the Spring 2025 runway show during Paris Fashion Week, where she was seen in a sleek blazer and wide-leg trousers, further establishing her connection to the brand. This campaign marks a significant moment not only for Paltrow but also for Saint Laurent, which has a history of collaborating with cultural icons who redefine classic style.
The decision to feature Paltrow aligns with Vaccarello’s vision for the brand, which has previously included stars like Diana Ross and Hailey Bieber. The campaign has garnered attention not just for its aesthetic but also for its boldness in casting Paltrow after her long hiatus from high-fashion modeling. Reactions to the campaign have been mixed; while some fans appreciate her return to the spotlight, others have critiqued aspects of the photography and styling.
