Ackermann’s Canada Goose debut is a functional, high-fashion success.
Launched on November 26, 2024, this collection marks a pivotal moment for the iconic Canadian outerwear brand as it embraces a new creative direction led by Ackermann, who was appointed as the brand’s first-ever Creative Director earlier this year.
The Snow Goose collection features over 60 pieces of ready-to-wear garments and accessories for both men and women, embodying a spirit of adventure and connection to nature. Ackermann drew inspiration from his personal experiences in nature and the rich archives of Canada Goose, which boasts nearly seven decades of history. This collection aims to evoke feelings of serenity and escape while providing the wearer with stylish protection against the elements.
In his design approach, Ackermann has introduced modern silhouettes and a vibrant color palette that includes pastel shades, electric hues, and earthy tones. Key pieces in the collection include the Rider Parka, a contemporary evolution of the classic Peacekeeper Parka from the 1990s, which features oversized proportions, utilitarian pockets, and reflective details. The Celestia Jacket offers a lighter take on traditional outerwear, crafted from reflective nylon for high visibility. Additionally, the Cleria Crew is a chunky wool rib knit that adds warmth and texture to the lineup.
To celebrate the launch of Snow Goose, Canada Goose has rolled out an ambitious global campaign featuring actor Ethan Hawke and model Julia Nobis, captured by renowned photographer Willy Vanderperre. The campaign showcases the collection against breathtaking natural backdrops, emphasizing the brand’s commitment to environmental consciousness and outdoor exploration. Hawke’s involvement underscores a shared ethos between him and Ackermann regarding the importance of nature in their lives and work.
Ackermann’s vision for Snow Goose extends beyond mere aesthetics; he aims to create garments that resonate with everyday people while maintaining a connection to nature. He reflects on how being surrounded by natural landscapes inspires creativity and fosters a sense of peace. This philosophy is woven throughout the collection, which includes functional pieces designed for real-world adventures.
The Snow Goose collection is not just about clothing; it represents a lifestyle that encourages individuals to embrace their surroundings. As part of its launch strategy, Canada Goose organized an immersive experience in Iceland where models and influencers tested the performance gear in extreme weather conditions. This hands-on approach allowed participants to engage with the collection in authentic settings, reinforcing its functionality.
With this debut collection, Haider Ackermann has positioned Snow Goose as a fresh extension of Canada Goose’s heritage while appealing to a modern audience seeking both style and practicality. The collection is now available online at canadagoose.com and in select stores across North America and beyond, with additional drops planned throughout December 2024.
As Ackermann continues to explore the intersection of fashion and nature through his designs, Snow Goose promises to be an exciting new chapter for Canada Goose—one that honors its legacy while paving the way for innovative future collections.
