For 1 Billion Dollars, Hailey Bieber’s skincare brand, Rhode, has officially been snatched up by e.l.f. Beauty
Hailey Bieber // Rhode
marking one of the boldest, billion-dollar beauty deals in recent memory
But Hailey’s not just cashing a check and bowing out. Nope. She’s doubling down.
As part of the acquisition, Hailey Bieber stays on as Founder, and levels up as Chief Creative Officer and Head of Innovation at Rhode. Translation? She’s still running the show—shaping the creative vision, leading product innovation, and steering marketing.
Hailey Bieber // Rhode
Oh, and she’s also stepping into a Strategic Advisor role for both brands, proving she’s not just the face of Rhode—she’s the brains behind it too.
