Kylie Jenner has officially launched a new collaboration with Atlein, a Parisian brand known for its unique draping techniques.

This partnership marks a significant evolution for her fashion label, Khy, which she started last year to offer stylish yet affordable clothing options.

Jenner’s journey with Atlein began two years ago when she wore a striking white ruched dress during a beach photoshoot. She recalls discovering the brand through her stylist and feeling an instant connection to the design, especially during a time when she was adjusting to new motherhood.

“I loved that dress,”

she reflects, highlighting its impact on her confidence at the time.

The new collection, named Drop 12, features a variety of pieces including draped-jersey tops, skirts, and dresses—all hallmarks of designer Antonin Tron’s aesthetic. The collection is set to launch on September 26, with prices ranging from $88 to $198. Jenner emphasizes her admiration for Tron’s craftsmanship and the sculptural quality of his designs, stating that they aimed to create wearable pieces that are easy to mix and match.

The collaboration was characterized by an organic design process where both Jenner and Tron contributed ideas. Tron noted that Jenner brought a sophisticated touch to the collection, while they focused on creating high-fashion items accessible to a broader audience. The color palette was inspired by the essence of autumn in California, blending Parisian elegance with Los Angeles vibes.

Jenner has already begun incorporating pieces from the collection into her wardrobe, favoring versatile items like asymmetrical ruched dresses and cutout tanks. She aims for these designs to empower women, echoing the confidence she felt when she first encountered Tron’s work.

Through this collaboration, Jenner not only showcases her personal style but also reinforces her commitment to making high-quality fashion accessible.