After months of industry buzz, it’s official: Jack McCollough and Lazaro Hernandez are stepping in as Loewe’s new creative directors.
Their appointment doesn’t come as a shock—ever since the duo announced their exit from Proenza Schouler in January, speculation had been swirling that they were headed for a major European house.
Their arrival at Loewe follows Jonathan Anderson’s departure, marking the end of his transformative 11-year run, which turned the once-niche Spanish leather brand into a global fashion force. Anderson’s exit also paves the way for his much-rumored move to Dior, further reshuffling LVMH’s creative landscape. While Loewe framed the announcement to WWD as an exciting new chapter, the industry has seen this coming for a while—this wasn’t so much a surprise as it was an open secret.
From Proenza Schouler to Loewe: A New Era
For McCollough and Hernandez, this move is both a fresh challenge and a major opportunity. Known for their cerebral yet commercially savvy design sensibility, they’ll be building on Loewe’s strong momentum while putting their own stamp on the brand. Their relocation to Paris signals their commitment to immersing themselves in Loewe’s heritage, from its Madrid-based workshops to its ambitious global growth. With the house reportedly nearing €2 billion in annual revenue, they’re stepping into a powerful position—though one still shaped by Anderson’s distinct legacy. How they navigate the balance between continuity and reinvention will be closely watched, especially as Loewe continues to make waves with its cultural projects, from high-profile exhibitions in Tokyo and Milan to the prestigious Loewe Foundation Craft Prize.
