Louis Vuitton is releasing a beauty line, “La Beauté”, in collaboration with makeup artist Pat McGrath.

La Beauté debuts with an avant-garde packaging vision by Konstantin Grcic, launching August 29, 2025.

This marks not just a product launch but a statement—an assertion that fashion and beauty are no longer parallel worlds but deeply intertwined expressions of identity.

Set for release on August 29, 2025, the collection arrives in packaging conceived by industrial design maestro Konstantin Grcic, transforming cosmetics into objects of desire and collectability. The collaboration channels Vuitton’s heritage of craftsmanship while embracing McGrath’s visionary artistry, creating products that feel less like accessories and more like art.

From the tactile packaging to the pigment-perfect formulations, the line is poised to redefine luxury beauty. It’s couture in a compact, carrying the same aura of exclusivity and timelessness that Vuitton brings to its ateliers. For beauty enthusiasts and collectors alike, La Beauté isn’t simply makeup, it’s the beginning of a new chapter in how we experience luxury.