Maison Elie Kuame celebrates two decades of African elegance with the unveiling of AURAGANZA, its Cruise 2027 collection and campaign. Marking the Abidjan-based Maison’s 20th anniversary, the collection serves as a visual statement of its enduring commitment to craftsmanship, identity, and artistic expression. Captured through the lens of photographer Daniel Damessi and guided by the creative direction of Elie Kuame, the campaign presents a world defined by deep crimson tones, golden light, and commanding silhouettes.
More than an anniversary collection, AURAGANZA reflects the Maison’s philosophy that Africa does not borrow its expressions of beauty but creates and defines them. Flowing satin gowns, dramatic feathers, and sculptural forms come together to portray a vision of femininity that is confident, graceful, and timeless, reinforcing fashion as a powerful expression of heritage and self-assurance.
With AURAGANZA, Maison Elie Kuame enters its next chapter while remaining true to the vision that has guided the brand since its founding in 2006. As the campaign celebrates 20 years of excellence, it reaffirms the Maison’s place as a leading voice in contemporary African luxury, where elegance is both a legacy and a statement of identity.
Credits:
Designer & Art Direction: @eliekuameunivers
Hair & Makeup: @tytyshubeauty
Models: @fofana_marierose & @iamprincesseabale
Photographer: @oneshotbydanieldamessi
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