Talata Debuts Four Signature Scents at Exclusive Luxury Launch in Accra
Ambience by Talata // New Scent Launch at the Accra International Conference Center
Ghanaian luxury fragrance house Talata celebrated a new chapter in its journey with the exclusive unveiling of four signature scents at a private launch event held on Friday, June 20 at the Accra International Conference Center.
The evening brought together a curated audience of fashion and beauty editors, influencers, cultural tastemakers, and members of the media. Hosted by celebrated media personality Sika Osei, the event embodied Talata’s ethos of modern African elegance and immersive storytelling. Guests were treated to an intimate, multisensory experience that included guided explorations at a scent bar, unveiling rituals, and storytelling moments that reflected the inspiration behind each fragrance.
Ambience by Talata // New Scent Launch at the Accra International Conference Center
A standout moment of the evening was “Cultural Reflection with HUGUI” led by Huguette Umutoni Bitega, co-founder of Bitega & Omisore Associates who shared thoughtful insights on how Africa is defining its own luxury. One rooted in culture and creativity, which perfectly mirrors what Talata stands for.
Ambience by Talata // New Scent Launch at the Accra International Conference Center
Notable guests in attendance included Bola Ray, KOD, Ophelia Crossland, Velma Owusu Bempah, Makeba Boateng, Lydia Forson, Sandra Ankobiah, Chris Kata, Adeline Kufuor, Michelle Hammond, and Bliss King. The evening also welcomed a vibrant mix of influencers and media personalities, further solidifying Talata’s growing influence within Ghana’s luxury and creative circles.
Ambience by Talata // New Scent Launch at the Accra International Conference Center
Sharing a few words on the night, Presidential Adviser on Diaspora Affairs in Ghana
Kofi Okyere Darko, popularly known as KOD added – “Tonight is more than a fragrance launch, it is a celebration of African identity, reconnection, and excellence. Talata reminds us that our stories, our roots, and our craftsmanship belong on the global stage. As the brand prepares to journey to Essence Festival, it carries with it the bold, beautiful spirit of Africa.”
Founder Talata Maldima-Provencal shared a deeper meaning behind the brand’s journey stating:
“We have found our purpose, which is taking our indigenous materials, the elements of Africa, packaging them, refining them, and presenting them to the world.”
A key highlight of the evening was the exclusive scent lottery, which saw six bottles of the newly launched perfumes sold, offering a select few the opportunity to be the very first owners of the collection.
Ambience by Talata // New Scent Launch at the Accra International Conference Center
Rooted in thoughtful design and sensory richness, the launch reaffirms Talata’s commitment to elevating African-made beauty products and presenting them to a global audience through design, intention, and authenticity.
For media inquiries, please contact: +233 24 619 9944 or hello@bytalata.com
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About Talata
At Ambiance by Talata, we elevate the art of wellness through thoughtfully curated scent stories and rituals. Drawing inspiration from rich cultural landscapes, we blend the finest indigenous ingredients—such as shea butter, baobab oil, and aloe vera—with evocative aromas that transport you to a world of sensory indulgence.
Rooted in conscious luxury, we embrace the artistry of indigenous craftsmanship while integrating global wellness practices. Every creation is not only a tribute to time-honored traditions but also an invitation to indulge in refined well-being, wherever you are in the world. Ambiance by Talata offers a harmonious connection between nature, culture, and modern luxury, inviting you to experience the essence of heritage in every moment.
