Dapper Dan Leads Sherwin-Williams’ “Loneliest Colour” Campaign

Sherwin-Williams, the renowned supplier of exquisite paints and colours, is embarking on a revolutionary journey with its inaugural campaign, “The Loneliest Color” aims to celebrate Kingdom Gold SW 6698, their vibrant and luminous shade of gold. They have announced Harlem couturier and global fashion icon Dapper Dan as their latest campaign Creative Director. 


“I’ve always seen the impact that colour has in every piece I’ve designed. To me, colour champions our creative potential and radiates joy” Dapper Dan shared in a press release.

Sherwins-Williams celebrates the beauty of colour with its annual Color of the Year, recognizing the most popular colours consumers love. They are shining light on the colour that’s not quite as polished and partnering with Dapper Dan to help rediscover the beauty of these colours.  


The campaign promises to transform perceptions and elevate the status of unpopular hues through innovative design concepts, captivating imagery, and Dapper Dan’s signature style.

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