Le Film Afropulence

A Cinematic Ode to the African Queen

By La Maison Elie KUAME

This season, La Maison Elie Kuame invites you into the heart of Afropulence, a collection born from the tension between memory and modernity, tradition and innovation. Afropulence is not merely a title, it is a visual and emotional language that speaks of grandeur, ancestral grace, and the meticulous beauty of craftsmanship.

Each piece in the collection is a celebration of African savoir-faire, executed through the lens of haute couture. Sculpted silhouettes, opulent textures, and artisanal details form a wardrobe designed for women who lead not just with presence, but with purpose. It is couture that speaks, moves, and remembers.

Unfolding through Le Film Afropulence, the collection’s editorial narrative follows our muse, Alexandrina, adorned in NaKaNi — one of the house’s most emblematic designs this season. Her poise embodies the woman at the heart of the brand: confident, commanding, and completely her own.

More than ever, La Maison Elie Kuame remains committed to its founding vision of building and preserving a luxury couture house from Africa, rooted in culture and elevated for the world stage.

“We are not trying to imitate luxury. We are luxury. Afropulence is our statement to the world that Africa has always had its own couture codes” says Creative Director Elie KUAME. “Every seam, every silhouette, is a response to the global narrative. We are not just creating dresses, we are documenting power, heritage, and the future.”

In line with this vision, the house has merged digital accessibility with the integrity of couture with the launch of www.eliekuame.com marking a significant evolution for the house. 

Now, clients around the globe can explore and shop a curated selection of made-to-order pieces and ready-to-wear exclusives online, all while staying intimately connected to the Maison’s values.

Explore the full Afropulence experience at www.eliekuame.com, where timeless African couture meets the world.

Credits:

Art Direction & Styling – @officialnuelbans
Models – @brlyy @karen_ametos
Makeup – @bebepinkmakeup
Photography – @henryboadu
Retouch – @duque.quarshie
Casting – @iamopheliea
Production – @debonairafrik.studios