Thebe Magugu’s 3rd installation of their Heritage Capsule titled “HERITAGE III” features 18 of South Africa’s most iconic women and men.
It explores “Lobola”, which is a centuries-old negotiation process in anticipation of eventual marriage, where the family of the groom approaches the family of the bride with an offer – traditionally cattle, contemporarily money – in ‘exchange’ for the bride herself.
This is meant to be symbolic rather than ownership, and the exact margins of this practice change from culture to culture. Fronting this campaign are 18 South African leaders – from Professor Thuli Madonsela B.V.O to Dr. John Kani O.B.E – each of whom has spearheaded their respective fields with their talents, skills and minds – whether it’s in law, film, photography, literature, business, sports, culinary arts or art.
CREDITS
Photography Imraan Christian (@imraanchristian)
Styling & Art Direction Chloe Andrea Welgemoed (@chloeandreawelgemoed)
Videographer: Olivia Mortimer
Production: Lampost Creative
Creative Studio: Spaanspeck
Exec Producer Jodie Ennik
Production Designer Sandile Mhlongo
Hair Mimi Duma & Bomzi Lekgoro, Athenkosi Nongwadi
Make-Up By DIOR South Africa
Retoucher Jp Hanekom
Designer Danny Crofts
Styling & Art Direction Assistants Jana-Marie De Jager & Sherazaan Assam
Photography Assistants Thulani Kubeka, Obakeng Selapisa, Donovan Marais
