Thebe Magugu Unveils Latest Capsule Collection “Heritage III”

Thebe Magugu’s 3rd installation of their Heritage Capsule titled “HERITAGE III” features 18 of South Africa’s most iconic women and men.


It explores “Lobola”, which is a centuries-old negotiation process in anticipation of eventual marriage, where the family of the groom approaches the family of the bride with an offer – traditionally cattle, contemporarily money – in ‘exchange’ for the bride herself. 


This is meant to be symbolic rather than ownership, and the exact margins of this practice change from culture to culture. Fronting this campaign are 18 South African leaders – from Professor Thuli Madonsela B.V.O to Dr. John Kani O.B.E – each of whom has spearheaded their respective fields with their talents, skills and minds – whether it’s in law, film, photography, literature, business, sports, culinary arts or art.



Photography Imraan Christian (@imraanchristian)

Styling & Art Direction Chloe Andrea Welgemoed (@chloeandreawelgemoed)

Videographer: Olivia Mortimer

Production: Lampost Creative

Creative Studio: Spaanspeck

Exec Producer Jodie Ennik

Production Designer Sandile Mhlongo

Hair Mimi Duma & Bomzi Lekgoro, Athenkosi Nongwadi

Make-Up By DIOR South Africa

Retoucher Jp Hanekom

Designer Danny Crofts

Styling & Art Direction Assistants Jana-Marie De Jager & Sherazaan Assam

Photography Assistants Thulani Kubeka, Obakeng Selapisa, Donovan Marais