Africa’s fashion industry is valued at over 31 billion dollars, but who is really benefiting?
From Lagos to Accra to Johannesburg designers are reimagining global fashion with bold ideas deeply rooted in culture.
Ankara prints kente cloth beadwork and modern silhouettes are no longer confined to local scenes. They are making statements on international runways and red carpets
Still many African creatives find themselves excluded from the wealth their work inspires. Global brands borrow the look but ignore the makers. The aesthetics are celebrated while the source is often sidelined.
That is starting to change. With social media e-commerce and a youth-driven creative surge African designers are rewriting the narrative. They are building brands telling stories and demanding space
This 31 billion dollar industry is not just a trend. It is a movement. And Africa is no longer asking for recognition. It is claiming it.