TikTok has been named as the fastest-growing social media platform of all time, making it one of the most downloaded apps globally for the past three years.
The short-form video app saw rapid growth during the COVID-19 pandemic, as many users found time to explore the platform and connect with their online audiences in new ways. In Q1 2020, the rapid rise of TikTok set the record for the most downloads in a single quarter for a social app, at 315 million installs.
TikTok has cemented itself as a key destination to go to for content that entertains, as shown by its two most-used hashtags
How to promote your fashion business using TikTok
1. Start a branded channel
Create a branded page and begin experimenting with content types. Content can be created relatively quickly and with no budget. The best thing to do is follow trending hashtags and get involved with the latest memes, and apply them to your brand. Utilize the app’s built-in filters, effects, soundbites, and editing tools to create and share authentic content. The organic reach on TikTok is huge, but impactful engagement is only derived if your content truly resonates with your audience and plays to the rules of the platform. Posting your corporate brand messaging here simply won’t work
2. Collaborate with influencers
A smart way to utilize TikTok is to leverage influencer communities – the state of influencers leaves no doubt as to how powerful they can be. Influencers who live and breathe TikTok have established highly engaged followings through posting high-quality content which resonates. They understand TikTok and know how to use its tools, features, and trends to their advantage. Brands can approach and collaborate on campaigns that use these influencers’ skills and knowledge. TikTok has its own Creator Marketplace, designed to link up brands and creators.
3. Start a hashtag challenge
Creating a challenge for users to enter provides a great way for brands to start a cultural trend or meme. Top-performing challenges attract millions of users to create videos for the campaign. A great example is the E.l.f cosmetics #eyeslipsface campaign which saw over 4 billion views and 5 million video contributions and has been stated as the most successful TikTok marketing campaign by AdWeek.
4. Run TikTok advertising
As one of the most exciting new advertising channels, TikTok has the scale of Instagram, yet they do not saturate it with advertisers. Because of this, it is more affordable to generate impressions and clicks.
Marketers can run in-feed adverts, sponsored hashtag challenges, and banner ads on the homepage of the app. As well as targeting age, location, and demographics, advertisers can target people who have viewed similar content to theirs. Advertisers can sign up to TikTok for Business to run self-serve advertising campaigns.
5. Use Product Drops
Another effective way to push your fashion business on TikTok is “product drop”. This is simply the technique where you release a limited edition of a collection. What you achieve by doing this is it gets people excited and creates a buzz around that collection. The momentum built by this method spills over your other collection and gets your name out.
These tips are sure ways to get your fashion business up and running on the TikTok network. You should also know that patience and strategic planning are essential parts of every business. You might not get the desired results in a day, thus you have to keep at it.
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