Luxury Italian brand Dolce & Gabbana has ventured into the pet care market with its latest release: Fefe, priced at €99 (£85), is a premium, alcohol-free fragrance that has been rigorously safety-tested and approved by veterinarians. Described as an “olfactory masterpiece,” the scent features a sophisticated blend of ylang-ylang, musk, and “creamy undertones” of sandalwood.
The perfume’s bottle is a statement of luxury, adorned with a 24-carat gold-plated paw print, reflecting the brand’s commitment to high-end craftsmanship. Dolce & Gabbana’s marketing highlights that Fefe offers
“a touch of opulence, making every walk a fragrant and fashionable affair.”
Inspired by the unwavering love for his loyal companion, Domenico Dolce’s creation of Fefe underscores the emotional bond between pets and their owners. This unique product allows dog owners to share a piece of Dolce & Gabbana’s luxury lifestyle with their furry friends.
Domenico Dolce and Stefano Gabbana co-founded Dolce & Gabbana in 1985, establishing it as one of the world’s most renowned luxury brands. This innovative product is another testament to their ability to blend luxury with everyday experiences, extending to the pet care world.
With Fefe, Dolce & Gabbana continues to set trends and push boundaries, proving that luxury is not just for humans but can also enhance the lives of our cherished pets.
