Louis Vuitton collaborated with contemporary artists to create a collection of silk scarves, offering fresh interpretations of the brand’s iconic four-petal bloom.
The limited-edition silk squares will be available in stores worldwide starting August 30.
The collection features designs from several renowned artists, including:
eBoy: This German pixel-art collective, consisting of founders Kai Vermehr, Steffen Sauerteig, and Svend Smital, presents “Maze of Precious.” In this design, the LV logo is at the center of a labyrinth filled with elements from the brand’s monogram, such as the rounded flower and quatrefoil, along with colorful pixelated vegetation and whimsical geometric insects. The eBoy collective describes their creation as “a hybrid object, both a garment and a piece of art, a canvas on display.” They aimed for a design that is visually striking from a distance yet magical and intriguing up close.
Icinori: The Franco-Japanese-Spanish design duo, Mayumi Otero and Raphaël Urwiller, created “Malles Monde” to celebrate Louis Vuitton’s trunk-making heritage. They explained, “Louis Vuitton has a powerful history, an artisan devoted to their art, to the quality of their materials… Protecting each person’s inner world in trunks, bags, and boxes so that, at journey’s end, when they come to the end of the road, opening those containers is a moment of light, an avalanche of tiny wonders.”
Lorenzo Mattotti: His design, titled “Iris Spring,” pays tribute to a flower featured in the Art Nouveau stained glass at the Vuitton family’s historic home.
Nicolas de Crécy: His piece, “Parfums de Méditerranée,” depicts mountains and intricate representations of scent-filled flowers, inspired by the gardens in Grasse, Provence, where Vuitton fragrances are crafted.
Thomas Ott: His black-and-white design, “Urban Flowers,” transforms flowers into symbols of the human spirit. Ott admitted that the flower theme posed a challenge for him, saying, “I normally avoid drawing flowers, it’s not so much my thing. But this is what’s interesting in this work. I have to leave my comfort zone.”
Manufactured in Como, Italy, these silk squares continue a tradition of collaboration that dates back to 1987 when leading artists, including Arman, Sandro Chia, Arata Isozaki, Sol LeWitt, and James Rosenquist, were invited to create a scarf for a project called “The Silk Road.” Since then, notable figures like Andrée Putman, César Baldaccini, and Philippe Starck have also contributed to the brand’s silk square range.
In 2013, Vuitton launched a new vision for silk squares with the Foulards d’Artistes collections, featuring works by street artists such as Os Gemeos and Retna. The full collection of artist-designed silk squares is currently on display in the “LV Dream” exhibition at the brand’s headquarters in Paris.
