Zenni Optical, an online eyewear retailer, has launched a new collection called ‘Iconic Elegance’ in honor of fashion icon Iris Apfel.
This exclusive collection was created in collaboration with Iris’ estate and celebrates her legacy on what would have been her 103rd birthday, August 29.
Iris Apfel, known for her bold style and vibrant personality, had a long-standing partnership with Zenni, which inspired the creation of this collection. The ‘Iconic Elegance’ line features fresh designs that reflect her passion for creativity and self-expression. In addition to new styles, the collection includes some of her beloved frames, showcasing her signature boldness and timeless fashion sense.
“We are deeply honored to have worked with Iris and to celebrate her enduring fashion influence,”
said Veronica Alcaro, Zenni’s VP of Brand. “The ‘Iconic Elegance’ collection reflects her remarkable personality, offering eyewear that captures her daring spirit and legendary style. As Iris always said, ‘More is more, and less is a bore!”
The collection features over 20 frames, each named to reflect Iris’ unique style, including Apfel Allure, Soirée, Dare To Be, and Eccentric Edge. Each frame aims to embody Iris’ maximalist approach to fashion, blending bold, vibrant, and uniquely confident designs that honor her distinctive style.
“Iris’s glasses were more than just an accessory; they were a statement and a signature that made her instantly recognizable,” said Lori Sale, partner, artist, and Iris’ agent. “She loved working with Zenni on her collections and always wanted to know if they were as happy with the partnership as she was. I assured her that they were. We are incredibly honored that Zenni continues to celebrate and preserve Iris’s legacy through their ongoing collaboration.”
The new ‘Iconic Elegance’ collection is now available online at zenni.com.
