Unsubscribed, the apparel and accessories brand from American Eagle Outfitters, is set to launch its fall ad campaign on Tuesday.
Photographed in New York by Coliena Rentmeester, the campaign aims to highlight exploration and showcase products rooted in elevated essentials.
Models Paige Reifler and Dasha Maletina are featured in the campaign, wearing everyday essentials like new leopard prints on classic cashmere crewneck sweaters, silk wide-leg pants, silk wrap dresses, and silk midi skirts. The brand is also introducing leather trousers and pencil skirts.
Various iconic New York City locations, including subways, parks, restaurants, and the cobblestoned streets of SoHo, served as the backdrop for the campaign shoot. Leah London did hair and makeup for the shoot.
The ads will be visible in stores and online, as well as across the brand’s social media channels throughout the month.
In addition to its e-commerce platform, Unsubscribed operates freestanding stores in East Hampton, N.Y.; Greenwich and Westport, Conn.; Palm Beach, Fla.; and New York City. Alongside the Unsubscribed label, the retailer also offers clothing from brands like Citizens of Humanity, AGolde, and Lemlem.
Jen Foyle, president and executive creative director of American Eagle, Aerie, and Unsubscribed, shared in a 2022 interview with WWD,
“Every store feels different; each store feels defined by the location. But we’ll always have some of our signature collection, because we believe to build a brand properly we always need signature categories, such as our washable silks and recycled cashmere.”
