The recipients of the LVMH Prize 2024 were revealed today, marking a historic moment for a particular region.
Upcycling brand Hodakova has made waves as the first Swedish brand to be selected as one of the eight finalists for this prestigious award.
Now, the brand’s designer and founder, Ellen Hodakova Larsson, has been awarded the core LVMH Prize for Young Fashion Designers at a ceremony held at the Louis Vuitton Foundation in Paris.
Hodakova, which is associated with the Swedish Fashion Council (SFC) and previously participated in its incubator program, is currently preparing to showcase its ‘Conventional Collection 112409’ during Paris Fashion Week for Spring/Summer 2025. With this honor, Larsson receives a €400,000 endowment and tailored mentorship from LVMH teams. In her statement, the designer expressed that the prize demonstrates “that the world is now ready for the first sustainable fashion house.”
This achievement was celebrated by Jennie Rosén, CEO of the SFC, who remarked,
“When we re-constructed SFC [Incubator] back in 2018, one of our goals was to position a Swedish brand as a finalist in the LVMH Prize. Hodakova being awarded the LVMH Prize for Young Designers proves that SFC’s work to position the Swedish fashion industry as globally leading is now a reality.”
Joining Larsson in recognition is Dutch designer Duran Lantink, whose namesake label features womenswear, menswear, and genderless collections. Lantink has won the Karl Lagerfeld Prize, which honors the creativity of a young brand. He will receive a €200,000 endowment along with a one-year mentorship.
Additionally, the brand Standing Ground was awarded the inaugural Savoir-Faire Prize, which focuses on “exceptional craftsmanship, technical expertise, and innovation, as well as sustainability in a young brand.” Founder Michael Stewart will also receive a €200,000 endowment and a one-year mentoring program aimed at “encouraging the transmission of skills in these areas.”
