British deodorant brand Akt London has secured $7 million in funding from Felix Capital, a London-based venture capital firm, to accelerate its expansion into the U.S. market and drive innovation in sustainable personal care products.
This latest investment brings the total funding raised by the brand since its inception in 2020 to $10 million.
Founded by West End performers Andy Coxon and Ed Currie, Akt London has quickly gained recognition for its high-performance, gender-neutral deodorant balms that emphasize sustainability and efficacy.
The brand’s commitment to eco-friendly practices has resonated with consumers, leading to impressive sales figures. Akt London has sold over 500,000 units globally and received numerous accolades, including recognition at the Oprah Beauty Awards. With the U.S. now accounting for one-third of its business, Akt is poised for significant growth in this lucrative market.
The new funding will be instrumental in enhancing Akt’s retail presence and forming strategic partnerships with major retailers such as Bloomingdale’s and Credo Beauty. The company aims to establish a strong foothold in the U.S. while also eyeing expansion into other territories like Europe and Australia. This geographic diversification will help mitigate risks associated with economic fluctuations in any single market.
Akt London’s growth strategy is not just about increasing its market presence; it also focuses on product innovation. The brand plans to develop new offerings that align with its vision of becoming a leader in personal and body care. Recent product launches, including a Body Wash Concentrate and Body Conditioning Balm, showcase Akt’s commitment to creating high-quality, sustainable products that meet consumer demands.
As the natural deodorant market becomes increasingly competitive, Akt London faces challenges from both established brands and new entrants that prioritize sustainability. However, the growing consumer trend toward clean beauty and personal care products presents a ripe opportunity for brands like Akt that focus on natural ingredients and eco-friendly packaging.
With ambitious plans for continued growth and innovation, Akt London is well-positioned to make a significant impact in the sustainable personal care sector. The recent funding will support its mission to redefine personal performance products while maintaining a strong commitment to sustainability and consumer satisfaction. As the brand continues to expand its reach, it aims to solidify its status as a key player in the evolving landscape of natural personal care products.
