The Ganni x Barbour 3.0 collection, a collaboration between Ganni and Barbour, will be released on October 30, 2024.
This partnership continues to blend Ganni’s contemporary Scandinavian aesthetic with Barbour’s rich British heritage, resulting in a line of stylish outerwear that captures the essence of both brands.
The collection comprises nine standout pieces, each crafted from sustainable materials, including certified organic waxed cotton and recycled polyamide. This commitment to sustainability reflects the growing demand for environmentally conscious fashion while maintaining the high-quality craftsmanship that both brands are known for.
Among the highlights of the collection are two new silhouettes: a belted trench coat and a cozy duffle coat. The trench coat features classic design elements such as notch lapels and a tie belt, but is infused with Ganni’s playful spirit through contrasting color-blocking and bold silver buckles. The duffle coat offers a timeless silhouette, perfect for chilly days while retaining a contemporary edge.
In addition to these outerwear staples, the collection introduces a wax anorak that pays homage to Barbour’s iconic styles while incorporating Ganni’s signature leopard print. This statement piece is complemented by two oversized waxed tote bags adorned with tartan detailing, perfect for those who appreciate both functionality and style.
The collaboration also includes a range of cozy accessories such as wool scarves, designed to provide warmth during winter outings. These scarves feature Ganni’s vibrant prints alongside Barbour’s classic tartan patterns, making them versatile additions to any wardrobe.
Ditte Reffstrup, Ganni’s creative director, expressed her excitement about continuing this partnership with Barbour, stating that this collection celebrates friendship and community while allowing both brands to explore their shared heritage. Nicola Brown, Barbour’s director of womenswear, echoed this sentiment by highlighting how the emphasis on tartan this season pays homage to Barbour’s Scottish roots while infusing a youthful energy that Ganni embodies.
This collaboration has already generated buzz among fashion enthusiasts, with previous collections selling out rapidly. The unique blend of Ganni’s bold designs and Barbour’s classic silhouettes promises to attract both loyal customers and new fans alike.
As the launch date approaches, anticipation builds for what is sure to be another successful chapter in the Ganni x Barbour story. With its focus on sustainability, craftsmanship, and innovative design, this collection is poised to make a significant impact in the world of fashion.
