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ADUT AKECH SIGNS TO BE NEW FACE FOR ESTÈE LAUDER

ADUT AKECH SIGNS TO BE NEW FACE FOR ESTÈE LAUDER

21-year-old South Sudan-born runway star becomes the newest global brand ambassador of, an American luxury beauty brand. She was initially introduced to the brand during her adventures on YouTube in search of makeup that inspired her and was exposed to it a second time during an international flight on a huge billboard at the airport. The brand’s bouncy 72H-Hydration Sorbet Crème with SPF 15, Pure Color Envy Nighttime Rescue Lip Oil-Serum, Advanced Night Repair Concentrated Recovery PowerFoil Mask, and Little Black Primer are among her favorites. As of July, Adut will be featured in multiple advertising campaigns on TV, print, and digital platforms.  According to the model, the story of Mrs. Estée Lauder continues to inspire women around the globe and she hopes to inspire girls everywhere to never give up on their dreams.

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