Burberry has launched its enchanting holiday campaign titled “Wrapped in Burberry,” which beautifully encapsulates the essence of family and community during the festive season.
This campaign features a series of heartwarming portraits that celebrate togetherness, showcasing notable figures dressed in the brand’s iconic Check designs.
The imagery is designed to evoke feelings of warmth, love, and nostalgia, aligning perfectly with the spirit of the holidays.
The “Wrapped in Burberry” campaign is structured around three distinct sets of portraits, each highlighting different groups—friends, couples, and families—from various corners of the globe. These portraits not only display the latest collection from Burberry but also emphasize the brand’s commitment to authenticity and inclusivity. The campaign aims to remind us that fashion can play a significant role in our most cherished moments with loved ones.
Among the featured portraits is a captivating image of Drs. Herschel and Lilly Stoller, a couple from Nebraska who have been loyal clients of Burberry for over two decades. Their matching Burberry Check outfits symbolize their long-standing relationship with the brand and reflect its timeless appeal. The couple embodies elegance and class as they celebrate the festive season together, showcasing how Burberry has been woven into the fabric of their lives.
Another striking pair in the campaign are British actors David Tennant and Alex Hassell, who are captured against the historic backdrop of Bloomsbury in London. Known for their roles in the acclaimed series Rivals, they sport this season’s festive offerings, including Burberry umbrellas and scarves. Their portraits not only highlight Burberry’s classic tailoring but also inject a playful spirit into the holiday narrative.
The campaign also features Nigerian-born artist Slawn alongside his partner Tallulah Christie and their two children, Beau and Baby. This family portrait, set in East London, emphasizes community and togetherness during the holidays. Slawn and Tallulah run a community café, reinforcing the campaign’s theme of giving back and cherishing time spent with loved ones. Their coordinated outfits in Burberry classics serve as a reminder of how fashion can enhance familial bonds during festive celebrations.
At its core, “Wrapped in Burberry” is a heartfelt tribute to the importance of family connections and shared experiences during the holiday season. The portraits evoke a sense of closeness and celebration, capturing moments filled with laughter, warmth by the fire, and joyful outings. The picturesque streets of Bloomsbury provide an intimate yet iconic setting that complements the overall theme beautifully.
In addition to these stunning visuals, Burberry has introduced a new virtual scarf try-on experience as part of this campaign. This innovative feature allows customers to visualize how various iconic scarves will look on them, enhancing their shopping experience during this festive period.
Overall, Burberry’s “Wrapped in Burberry” campaign not only showcases its latest holiday collection but also serves as a reminder of what truly matters during this time—family, friends, and the creation of lasting memories together.
