Dutch clothing brand G-Star Raw has announced an electrifying collaboration with African music sensation Burna Boy. Renowned for its authentic raw denim, G-Star Raw joins forces with Burna Boy to deliver a mesmerizing visual for his hit song “On Form” from the recent album “I Told Them.” Directed by esteemed filmmaker Dave Meyers, the visuals capture Burna Boy’s infectious groove while showcasing G-Star Raw’s signature raw elegance.
This collaboration redefines the boundaries of music and fashion, celebrating the intersection of creativity and innovation. Since its inception in 1989, G-Star Raw has been committed to the craft of culture, driven by a relentless pursuit of creativity. This partnership with Burna Boy exemplifies the brand’s dedication to pushing boundaries and carving its unique path in the industry.
The collaboration represents a fusion of two powerful cultural forces, highlighting the global appeal of both G-Star Raw and Burna Boy. By combining Burna Boy’s magnetic energy with G-Star Raw’s iconic denim.