Chanel introduces its first luxury wearable, the Première Sound watch.
This innovative timepiece doubles as a necklace and features integrated wired headphones, a microphone, and remote control functionality, marking Chanel’s entry into the growing smart accessory market.
According to Wired, the development of the Première Sound began as a conceptual sketch by Arnaud Chastaingt, Chanel’s watchmaking studio director. This represents a strategic shift for the luxury brand. By collaborating with audio specialist Master & Dynamic, known for its partnerships with other high-end labels, Chanel has successfully merged its renowned craftsmanship with advanced technology.
This launch reflects a broader trend in the luxury sector, where traditional brands are adapting to meet the needs of a digitally-savvy clientele. The Première Sound is likely to attract affluent consumers who desire both the prestige of a luxury brand and the functionality of modern technology in their accessories.
The introduction of what some industry observers are calling “luxury audio jewelry” could redefine the intersection of high fashion and technology. It also underscores the luxury industry’s efforts to stay relevant and appealing to younger demographics who value innovation alongside tradition.
The Première Sound watch is set to hit stores on September 2nd, with a retail price of approximately 14,800 euros.
