Dolly Parton has officially introduced her cosmetics line, Dolly Beauty, in collaboration with Scent Beauty, after the success of her fragrance brand. The deal was handled by IMG.
Dolly Beauty is currently available exclusively in the U.S. through its direct-to-consumer website, with plans for an in-store rollout starting in 2025.
The brand debuts with the Heaven’s Kiss Lipstick collection, featuring four shades: Jolene Red, Honey Plum, Rosebud, and Birthday Suit, all elegantly packaged with glamorous rhinestones. Additional products for lips, eyes, and face are set to be released throughout 2025.
Commenting on the launch, Dolly Parton expressed her excitement:
“All of my life I’ve wanted to be pretty, and my new cosmetic line is going to allow me and you to be our very best. So, fly pretty, up, up and away. Enjoy!”
Steve Mormoris, founder and CEO of Scent Beauty, added,
“We are thrilled to introduce Dolly Beauty, as we believe Dolly Parton embodies many generations of women who are excited to experience this connection to one of the world’s most beloved people. Cosmetics is an obvious category for Dolly, which has been long awaited by her millions of loyal fans.”
