The Fashion Business Series with Alima Bello

The Fashion Business Series (FBS) is an initiative by Alima Bello; Creative Director and

founder of Bello|Edu with the aim of filling a void for a platform for creatives in the fashion

industry to share, learn and teach the business of fashion.

The FBS will bring about a collective of diverse creatives in the field of fashion to engage

with emerging and existing brands in fashion (menswear & womenswear), styling, art

direction, photography, accessories (brand) to engage and learn from each other.

The first in this initiative is a series of masterclasses to highlight:

* Brand DNA & Communication

* Brand Positioning

* Sales and Marketing

* Business Operations & Growth

The  First Masterclass is on BRAND DNA & COMMUNICATION and is scheduled to be

hosted on 26th April 2019 at the British Council with only 30 seats and a participation fee

of GHC550.00 per person.

The class will help participants to:

* learn the importance of Brand DNA

* learn how to define and refine their Brand DNA so that their products are more


* how to apply their brand DNA to build a consistent and curated public profile

* how to balance commerciality and brand values

* how to adapt their brand DNA to diverse outlets

To find out more follow @thefashionbusinessseries on Instagram.


Alima Bello


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