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Fashion Psychology: Impact of Clothing On Mood And Behavior

Fashion is more than simply clothing; it’s a kind of self-expression that can influence our emotions and behaviour. The psychology of fashion investigates how the things we wear influence our emotions, confidence, and interactions with others. Understanding the psychological concepts underlying fashion enables us to make more deliberate clothing choices that improve our well-being and sense of self.

Colour is important in fashion because it may create certain emotions and moods. For instance, wearing red may boost your confidence and assertiveness, whilst blue might be calming. Understanding colour psychology can help you select apparel that reflects your desired mood or attitude for the day.


Clothing fit and comfort can have an impact on our mood and behaviour. According to research, wearing well-fitting and comfortable clothing can enhance self-esteem and confidence. This concept, known as “enclothed cognition,” proposes that what we wear can influence our cognitive processes and behaviour.























The texture of clothing can also influence our mood and behaviour. Soft, tactile textiles can make you feel comfortable and secure, whilst abrasive textures might make you feel edgy or excited. Paying attention to the sensory experience of clothing can help us choose items that make us feel good on the inside and out.






















Our wardrobe choices are frequently impacted by the social environment in which we find ourselves. According to social signalling theory, we use fashion to communicate with others about our social standing, group membership, or personality qualities. Understanding these social indicators allows us to make more deliberate decisions about the messages we want to send through our wardrobe.


Practical Tips & Advice:

To get the most out of fashion psychology, consider the following tips:

  • Choose colours that reflect your intended mood or attitude.
  • Choose clothes that fit well and are comfortable to wear.
  • Fashion may help you express yourself and communicate your personality.
  • Pay attention to the texture of your clothing and how it makes you feel.
  • When choosing apparel, consider the social setting and cultural conventions.


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