Franklin Bracken, previously EVP and chief commercial officer, is stepping up as Foot Locker’s new president, effective immediately.
He’ll continue reporting to CEO Mary Dillon as he takes on the expanded role.
Bracken isn’t just getting a new title—he’ll be working closely with Dillon to fast-track the Lace Up Plan, Foot Locker’s strategy to level up the omni-retail experience, drive efficiency, and create long-term value for shareholders. He’ll still be overseeing global retail operations, merchandising, marketing, digital, loyalty, and real estate.
“We’re thrilled to recognize Frank’s leadership with this promotion,” said Dillon. “Over his 15 years here, he’s been instrumental in shaping the Lace Up Plan, strengthening our brand partnerships, and advancing our omni-channel strategy.”
With nearly 30 years in brand management, consulting, digital transformation, and retail operations, Bracken knows the game inside and out. Since joining Foot Locker in 2010, he’s held several key leadership roles.
“It’s an honor to step into this role as we keep building on the momentum of the Lace Up Plan,”
Bracken said.
Before Foot Locker, he held senior positions at The Coca-Cola Company and SABMiller, and kicked off his career as a management consultant at PwC.
