This editorial is themed “#GameliMoriartyParody” based on the Sherlock Holmes character, Moriarty. Moriarty died but still had his ideas and plans in motion which confounded many about his existence. Many thought he was dead, others thought he was alive.
From this quintessence, the GAMELI brand drew its inspiration for this editorial. After a year of inactive participation in the fashion modelling landscape, the GAMELI brand believed this is the right time to come back, take on the world and showcase Ghanaian ingenuity, talent and oomph in the fashion modelling industry.After carefully thought style selection, @da_guy_fiifi, the stylist, hand picked bold yet minimal statement pieces out of a myriad of ensembles that precisely depicts the intent of the shoot. This was coupled with the creative artistry of @kaykwabia who photographed the entire editorial to bring the creative imagination of the muse and his coordinating team to fruition.