Fashion brands need to maintain a constant relationship with their consumers as it is essential to a brand’s growth. Although most brands are moving to the digital market or e-commerce there is still a need to interact with the consumers to promote brand credibility.
Here are some ways fashion brands can communicate with their consumers
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SOCIAL MEDIA.
Social communication channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and more are designed to engage a brand with an audience.
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THE USE OF PRESS RELEASES.
Official statements are delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.
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EVENT ACTIVATION.
Organizing an event such as an exhibition fair, fashion shows to showcase what you have in the market, or partake in fashion weeks. etc.
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SEGMENT YOUR TARGET AUDIENCE.
Utilize information like the keywords they searched for, the direction of the content they accessed, or the reason they gave in forms to access the content. This can help you segment email lists to be more specific.
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CREATE CONTENT.
The content should speak to their interests but shouldn’t always directly sell. Your target market is generally asking questions in an online search, so they don’t want products – they want answers. Provide these answers and they’ll trust and look to your brand for additional answers. This is how they learn to trust your brand.
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GIVEAWAYS.
Most brands give away to attract more audience and create a relationship between both brand and customer.
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RESPOND TO COMMENTS AND HAVE A TONE.
Future Respond to comments. You don’t have to write the next great novel; just acknowledge people. A simple, “Thanks!” in response to a compliment can go a long way in making that commenter feel heard. That makes them much more likely to continue engaging with your brand in the future.
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PROVIDE HIGH-QUALITY GATED CONTENT.
All your content should meet a standard and maintain a consistent voice. This enables visitors to feel comfortable trusting your brand and the information you convey. Blogs, articles, and videos may be provided free. This helps visitors feel they’re already getting great value from you at no cost.
