K-pop star Jisoo, a member of the globally renowned group BLACKPINK, has officially been announced as the global ambassador for Tommy Hilfiger’s Fall 2024 collection.
This partnership marks a significant milestone for both Jisoo and the iconic American fashion brand, blending modern femininity with classic prep styles that resonate deeply with her personal aesthetic.
In the campaign, Jisoo is featured in various stunning outfits that highlight the Fall 2024 collection’s offerings. She showcases a range of modernized prep classics, including a camel wool coat, a Breton-striped cardigan, and a chic denim skirt. The visuals capture her vibrant energy against the backdrop of New York City, where she tours iconic landmarks aboard an open-top bus. This setting not only emphasizes the cosmopolitan roots of Tommy Hilfiger but also aligns perfectly with Jisoo’s dynamic persona.
Expressing her excitement about this collaboration,
Jisoo stated, “Partnering with Tommy Hilfiger feels like a dream come true. I am thrilled to collaborate with the New York icon Tommy Hilfiger as I am walking my own path.”
She further elaborated on the collection’s appeal, noting that it beautifully combines femininity with a modern sensibility that resonates with her identity.
Tommy Hilfiger himself praised Jisoo’s unique style and presence in the K-pop scene, stating, “Jisoo is an undeniable force in the world of K-Pop. Her confidence, serenity, and powerful presence truly set her apart.”
He described her as the ideal ambassador for their new collection of prep classics, highlighting how her individual traits reflect the brand’s ethos.
The campaign not only showcases Jisoo’s fashion sense but also positions her as a cultural icon bridging music and fashion. Known for her melodic voice and striking style, she has made significant waves in both industries. Her recent achievements include becoming the first Korean female solo artist to surpass 1 billion streams on YouTube Music with her debut album ME.
As Jisoo embarks on this new chapter with Tommy Hilfiger, fans can expect to see more of her influence in fashion and beyond. The collaboration promises to bring fresh perspectives to classic styles while celebrating Jisoo’s unique blend of confidence and elegance.
