Kenyan-Based Fashion Label Ichyulu’s New Campaign

Chyulu has now launched their new season campaign which draws inspiration from vintage photography, but with a modern  and colorful twist. Besides being drop dead gorgeous, the campaign also introduces new fashion brands to the site including AAKS (Ghana), I AM I (Kenya), Maisha Concept (Kenya/Hong Kong), Pop Caven (Nigeria/US), Kepha Maina (Kenya), Bush Princess (Kenya) and ZikoAfrika (Kenya) as well as new pieces from Bestow Elan (Ghana/UK), Nkwo (Nigeria), and Gloria Wavamunno (Uganda).

Cynthia is a long-time supporter of African fashion and Africa-based designers and through Ichyulu, which she launched in January this year, she seeks to provide a curated experience of African fashion from across the continent, all the way from Nigeria to South Africa and as much as possible in-between and beyond.

Photography: Brian Siambi (@urbanskript)


Creative Direction and styling: Eve Mungwe (@evemungwe)


Model: Paynette Joan (@paynettejoan)


Makeup: Sally Shadeya


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