LuLu Lingerie Launches in Ghana with Store Opening in Osu

Accra,  Ghana,  March  22,  2022 – LuLu Lingerie  Limited  is  the  creator  and  marketer of LuLu®, West Africa’s first innerwear destination for all shapes and sizes. LuLu provides men, women, and kids quality name brand innerwear in an

assortment of sizes and styles to accommodate the full spectrum of body styles and shapes.

Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber, and Maidenform. LuLu stores sell bras, panties, shapewear, men’s underwear, men’s undershirts, children’s underwear, socks, T-shirts, and  other activewear in Nigeria. The  company  sells more  units  of intimate apparel  than any  of its  competitors,  thus  redefining this category of the retail market in Nigeria, the largest economy in West Africa.

LuLu store is open at Osu Accra.  The 46square meter retail store is opened, in the heart of Osu, Accra. This upper level  store to  Belinda  Baidoo  fashion  Boutique  features  contemporary  architecture  and  opposite,  The  Buka  restaurants.

LuLu Lingerie is equipped with custom-made fixtures and fittings, spacious dressing room, as well as a projection  installation  featuring exclusive  brands.  LuLu  offers  a  wide  array  of  customer  services,  including  professional  bra  fitting and a service that educates customers on unfamiliar brands that offer design elements and fit to which they  have not previously been exposed. The depth of brands enables LuLu’s customers to make informed decisions on  what works best for them in terms of size, style, fit, design, fabric, and price.

Positioned as a pioneer and category leader in the intimate apparel industry in West Africa, the company will open  additional stores over the next 36 months to cater to the growing demand for quality innerwear at mass-market  prices. LuLu is also available for online shopping at

About LuLu Lingerie Limited

LuLu Lingerie Limited  (LuLu®) is Ghana’s wholesale distributor and retailer of multi-brand underwear, sleepwear,  and intimate apparel. As  the authorized HanesBrands  reseller and wholesale distributor, LuLu  focuses on quality  innerwear to cater to the growing demand in West Africa, with a strong focus on the Ghana and Nigeria retail market.

Store Locations:

LuLu Lingerie Store – Accra

No 5, Nii Noi Sekan Street

10th Lane Osu Re

Accra Ghana


Related Links:

Facebook: /LuLuLingerie

Instagram: @lululingeriegh

Twitter: @LuLuLingerieng


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