LVMH maintained the high standard set by Lady Gaga and Celine Dion at the opening ceremony for the Paris 2024 Olympic Games.
Serving as a creative partner for the Games, LVMH strategically used this global event to showcase its prestigious brands, reinforcing its position at the intersection of sport and haute couture.
LVMH’s diverse contributions to the sartorial landscape of the Games were evident throughout the closing ceremony. Louis Vuitton kicked off the proceedings by dressing singer Zaho de Sagazan for her performance at the Tuileries Gardens’ Olympic Basin. Dior continued to make its mark by outfitting several performers, including Yseult, who closed the ceremony at the Stade de France.
The company’s influence extended beyond the ceremony itself. French rock band Phoenix wore Celine for their performance, while swimming star Léon Marchand carried the Olympic flame in a Louis Vuitton tuxedo, complete with a monogrammed silk shirt and signature loafers.
LVMH’s involvement also included support for several French Olympians who won medals, such as rugby player Antoine Dupont and fencer Enzo Lefort. The medals, designed by LVMH-owned jeweler Chaumet, highlighted the group’s significant impact on the aesthetic of the Games.
In a statement, LVMH emphasized that its contributions were driven by the passion and creativity of its artisans and employees, positioning the company as the
“Artisan of All Victories.”
