To celebrate ten years, Magda Butrym launched the “Decade of the Rose” campaign for her fashion label.
This campaign not only commemorates her journey in the fashion industry but also encapsulates her signature aesthetic that blends romanticism with strength, redefining contemporary femininity.
Set against the picturesque backdrop of Warsaw, Butrym’s campaign draws inspiration from the city’s rich cultural heritage and modern vibrancy. The visuals reflect a duality that mirrors her designs—combining old-world charm with contemporary energy. The rose motif, central to her work, symbolizes beauty, resilience, and empowerment, serving as a powerful representation of the ideals she promotes through her collections.
The campaign features supermodel Malgosia Bela, who embodies the essence of the Magda Butrym woman—confident, elegant, and unapologetically feminine. Bela’s portrayal enhances the collection’s message of empowerment and sophistication. The creative team behind this stunning visual narrative includes photographer Vitali Gelwich and stylist Jakob Kjelgaard, with art direction by Maria Gajewska and Katarzyna “Coco” Śledź.
Butrym’s designs are known for their intricate craftsmanship and attention to detail, often incorporating traditional Polish elements into modern silhouettes. She collaborates with independent artisans across Poland to create unique pieces that celebrate her Slavic heritage. This season’s collection features handmade lace, floral headscarves, and other artisanal details that pay homage to Poland’s rich cultural legacy while appealing to contemporary tastes.
The campaign is further enhanced by a musical backdrop featuring “Szał Niebieskich Ciał,” a classic Polish rock song performed by Kora. This choice reflects Butrym’s deep connection to her roots and adds an emotional layer to the visuals, creating an immersive experience that resonates with viewers.
Over the past decade, Butrym has established herself as a prominent figure in the fashion industry, known for her ability to craft garments that empower women. Her designs are characterized by figure-flattering silhouettes and bold accessories that elevate everyday wear into something special. As she continues to evolve her brand, Butrym remains committed to listening to her customers and responding to their desires for elegance and sophistication in their wardrobes.
With “Decade of the Rose,” Magda Butrym not only celebrates ten years of innovation in fashion but also reaffirms her dedication to empowering women through beautifully crafted clothing that honors both tradition and modernity. This campaign stands as a testament to her journey and vision, inviting women around the globe to embrace their femininity with confidence and grace.
