Oheneba Yaw Boamah ( ceo of abrantie the gentleman ) ,Chantell Dapaah ( Face of Printex ) and Stephen Kojo Owusu to represent Ghana at the Milan expo 2015 in Italy .
The Milan expo is an initiative for universal exposition that is non-commercial (and therefore not a fair). It is organized by a competing country that wins the bid to host the fair and involves the participation of other nations invited through its diplomatic channels. The first expo was held in London in 1851, and its success prompted other countries to organize similar events such as the Paris expo in 1889, memorable for its Eiffel tower.
Each expo is dedicated to a topic of universal interest. The expo takes place on a purpose-built site and is an opportunity for participants and visitors to meet and share in a unique experience, as they get to know and experiment with an innovative theme. The role of a universal exposition, besides showcasing the most promising new technologies, also looks to interpret the collective challenges that mankind is facing.
This year , creative talents across Africa were selected to showcase their creativity through their country ‘s culture and heritage. The Ghanaian fashion brand Abrantie was selected from Ghana to represent Ghana at the 2015 Milan Expo.The brand will showcase some selected outfits from its 3 collections namely heritage ,alewa and the newly Sahara collection then will also have a privilege to participate in a workshop on African fashion and art.
The event is set to take place at the expo town in Milan ,where all selected African countries will showcase their heritage and culture through the language of fashion .