At Milan Fashion Week 2024, the color palettes showcased by major brands like Bottega Veneta, Ferragamo, Max Mara, and Versace highlighted a mix of bold and soft hues, each setting a unique mood for their collections.
Bottega Veneta
Bottega Veneta made a statement with vibrant pink tones. Their collection featured textures like crinkled suits and fur-like coats, showcasing a range from blush to deep magenta. This playful use of pink infused the collection with energy and modernity, complemented by soft lilacs that created a luxurious yet whimsical vibe.
Ferragamo
In contrast, Ferragamo opted for a more neutral, earthy palette. Their collection focused on muted tones such as dusty pinks and terracottas, balanced with richer hues like burgundy. This subtle yet chic combination underscored the brand’s sophisticated style, presenting a soft, natural feel throughout.
Max Mara
Max Mara, known for its timeless elegance, presented a monochromatic series dominated by shades of brown. The warm caramel-toned pieces exuded understated luxury, delivering a cohesive minimalist aesthetic that remained powerful in its simplicity.
Versace
Versace embraced a more natural and earthy color palette this season, with greens and browns taking center stage. Rich forest greens and muted olive tones were paired with deep woody browns, creating a grounded luxury aesthetic. This shift toward organic hues offered a fresh take on Versace’s typically bold style. The collection maintained an opulent edge through intricate detailing and metallic accents while nodding to themes of nature and sustainability. It suggested a refined approach to Spring fashion that resonates with contemporary environmental consciousness.
Each brand effectively used its unique color palette to convey distinct narratives, making color an essential tool in defining the mood and direction of their Spring 2024 collections.
